Why to write

Communicators are today’s decision- and deal-makers. In the 90s economists had the power, in the 80s engineers had the influence.

Now the one who knows the audience and the channels, who mastered strategies and data,
who knows the tools and has creative vision, is the boss.

Today’s communication is not about just transmitting information about your brand in the right channels.
It is about creating experience. It is about being relevant and deliver urgent content.

This is what I want to write about here – relevance, contemporary communications, digital experiences, the power of content and digitalization of our lives.